A while back, on the original blog, I spent a week writing about selecting a dog food (here’s the first post in the nutrition series). Today I found out a certain brand of food was going to be releasing a “grain free” variety of their food and after looking at the ingredients, I was really upset. Although the food is grain free, the ingredients are sub par (particularly for the cost). It really irked me because this seemed like a really devious move by the company (though business savvy) to get customers back by jumping on the grain-free band wagon without actually improving their ingredients.

Average consumers are becoming a little more educated in their dog food selections–checking that meat is a first ingredient and some going as far as looking for grain-free options, but many do not have all the knowledge needed to evaluate the ingredients list as a whole (and know some of the ‘sneaky’ ways companies manipulate the ingredients list). This food may look really good to a consumer at a cursory glance but the ingredients list is lacking. I guess it just bothers me that people who made a switch to a better food may be duped to go back to this food because it’s now “grain free” even though the ingredients quality isn’t very impressive.

Let’s, for a moment, take a look at the ingredients list of of this food…

Chicken, Pea Protein Concentrate, Potato Starch, Dried Potato, Chicken Meal, Chicken Fat, Dried Beet Pulp, Flaxseed, Chicken Liver Flavor, Powdered Cellulose, Lactic Acid, Cranberries, Apples, Peas, Carrots, Broccoli, Iodized Salt, Choline Chloride, vitamins (L-Ascorbyl-2-Polyphosphate (source of vitamin C), Vitamin E Supplement, Niacin, Thiamine Mononitrate, Vitamin A Supplement, Calcium Pantothenate, Biotin, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Riboflavin, Folic Acid, Vitamin D3 Supplement), Vitamin E Supplement, Potassium Chloride, minerals (Ferrous Sulfate, Zinc Oxide, Copper Sulfate, Manganous Oxide, Calcium Iodate, Sodium Selenite), preserved with Mixed Tocopherols and Citric Acid, Taurine, Beta-Carotene, Phosphoric Acid, Rosemary Extract

Just looking at this list quickly it looks great, meat as the first ingredient, lots of fruits, lots of vegetables and vitamins. Unfortunately, the more one really studies the list the less appealing it seems and unless a consumer is really educated on canine nutrition and how to read the labels, they may miss some big pieces of information. Let’s look at the first 5 ingredients as listed on the bag:

1. CHICKEN –sounds good right? Well, when they weigh the ingredients to decide their order in the list, the “chicken” listed includes all the natural moisture but before they actually put the chicken into the kibble, it is dehydrated. As a result, the actual weight of the chicken going into the kibble would likely put it down to number 4 or 5 on the ingredients list.
2. Pea Protein Concentrate– PPC is a vegetarian source for protein. It is often used as an inexpensive protein source in livestock feed. There has been research done with salmon that indicate that feeding a diet high in PPC can lead to intestinal disease–there is NO research that I am aware of that shows the same response in dogs.
3. Potato Starch– Potato Starch is a very fine powder that is made from skinned potatoes that have been dehydrated and ground down (different from potato flour). Essentially this is just dried potato without the skin (and the skin does have nutritional value).
4. Dried Potato– Dried potatoes are simply dehydrated potatoes pieces
5. Chicken meal– Chicken that has been processed and cooked down to remove all moisture before being weighed.

When we take into account the first ingredient was weighed including moisture before it was added to the food, here’s what the first 5 ingredients probably look like:

1. Pea Protein Concentrate
2. Potato–without skin dehydrated and ground into a fine powder
3. Potato-with skin dehydrated
4. Chicken–(once dehydrated the first ingredient is probably in the 4th spot)
5. Chicken Meal–dehydrated and processed chicken

The food doesn’t look quite as good as it did before does it? Now it looks like a very starch heavy food that is lacking in meat protein sources. Although I wasn’t really hopeful that this company would come out with a quality grain-free food, after looking at the ingredients, my skepticism seemed to be confirmed.

I’m not saying grain-free is the way to go or that you shouldn’t feed XX brand of food. I just hope you take a gander at your dog’s food and evaluate it. For tips on evaluating your dog food, check out my previous blog post, Deciphering Dog Food.

Making an educated decision about what we feed our pets is important. Don’t blindly purchase food simply because someone has suggested it or you’ve used it for years–read the ingredients list and evaluate it for yourself.